THE INDIAN MARKET
The Asian market is emerging not only called China. There is another giant "thirsty" nectar of Bacchus: India. A recent report, drawn up by the Associated Chambers of Commerce & Industry of India (ASSOCHAM), illustrates the situation in the country of the Ganges, with 8% of the total volume of wine consumption in large cities, 41% required in major western cities and 29% in the north. The market is opening up even the smallest centers, thanks largely to the younger generation, concerned to discover wine, but room for growth here, is still very large: this is the "frontier" modern wine, just waiting to be explored. Also because it seems that the wine is perfect for Indian food. "Indian cuisine is very well suited to wine," says the sommelier
Magandeep Singh. Italian manufacturers, therefore, have great potential in India this unknown and receptive. "They", because the climbing wall to conquer these markets is difficult: taxes, excise taxes and levies that drives up the price of different origin in order to make the bottle
virtually inaccessible, with prices also increased tenfold. For example, a bottle that part of Italy to € 6, arrives on the shelves in over 54 Indian euro, if we add 150% to 200% customs duty and excise duty, with the addition of 9% for unloading and customs clearance, a 29% load in storage, a 12.5% \u200b\u200bthat takes the importer, the wholesaler of 12% and 15% charge of the retailer. That's why those who look to India, today, look at the production site mainly for the low cost of construction of the cellars, the absence of this heavy duty system and the excellent business prospects through highly suited to regions such as Nashik, the "Napa Valley of India".
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