"wine store owners and manufacturers really have to thank for Christmas, or else risk being many beautiful bottles on the shelves or in cellars." Word of John Longo, riding with his brothers Osvaldo, and Paola, the famous wine of Legnano, the main protagonists of Italian wine and food gifts. "The situation this Christmas was good and we are a marked improvement on 2009, even for wines of a certain value. It also heard other colleagues, the situation is
general, at least in the North and Central Italy. This is true both for individuals and businesses: many who had done nothing in 2009 have returned, and others who had opted for wine and food of lesser value have returned to spend. And there are good signs for bottles of a certain value. "Also because when it comes to wine gifts, the variable price is important, but not the only, or undetermined," echoed Paul Trimani the historic Roman enoteca. "It
early to give figures, but there are positive signs. And changed the type of customer: the gifts are more personal choice, specifically for those who receive them, there are no longer the standard gift, so I send to 20 people the same thing, there is a precise orientation of tastes. " So what are the types most popular? "The bubbles are the masters, Franciacorta head - says Longo - an area that today has a higher gear, a phenomenon that affects both historical and emerging wineries. But even the great red resumed their usual trend. " "When it comes to gifts, the great classics of Italian wine are always on the shields - Trimani raised - we are talking about Brunello di Montalcino, Amarone della Valpolicella or the great Piedmont. During this period, increase all types, we say that it will reinforce the trends of the year, Christmas becomes just the opportunity to consume more wines that were first discovered. "
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